Link building is a vital Search Engine Optimization strategy. It is the process by which websites increase the number of quality backlinks with the intention of improving search result ranking. When you rank higher in the Search Engine Results, you are more likely to be visited by a customer or user. Backlinks are one of the major factors that Google takes into consideration for determining the quality of a search result. However, it is significant to note that the quality of the backlinks is much more important than the quantity. Links from highly reputable, relevant, and authoritative websites will boost your PageRank. Factors like the link’s position, Anchor text, text surrounding the anchor text, and whether the link is do-follow or no-follow determine whether a backlink to your website is a Quality Link. Here are some of the Link Building Strategies that work today:
Email Outreach:
Email Outreach is one of the most common strategies white hat SEO services use to find quality backlinks for a website. Start by researching the websites or webmasters who are likely to link to your website or service. You can make use of tools such as Ahrefs, SEMrush, etc., to find out the relevancy and suitability of a website. Once you have found websites suitable for your niche, it is time to find out the email addresses using the many tools available in the market. After you have found the webmasters and their email addresses, reach out to them with a customized script. The success of any email outreach campaign is determined by how much you can automate the mail pitches without sounding scripted. Use a script that allows for multiple personalizations with minimum effort.
Guest Blogging:
Guest Building is one of the oldest strategies for Link Building. The majority of websites provide guest posting opportunities where outsiders can publish relevant content on their websites. Many webmasters allow for guest posts, even if they don’t state it explicitly. However, it is essential to note that quality is the key when it comes to guest posts that work in increasing your search engine results. If you are getting backlinks from a website primarily made of guest post content, Google may consider your posts a scam and might not consider it while crawling for search results.
Broken Link Building:
Broken Link Building is another strategy favored by SEO experts. Broken Links are the links that don’t work or link to an active site anymore. You can quickly find broken links using tools such as LinkMiner or My Links. Broken Link Building works the same way as the standard link-building strategy. Once you have found broken links, reach out to the webmaster and pitch with links for replacement. Sometimes, other websites mention your service without linking you. In such cases, you can ask them for a backlink.