It is no secret that Link Building is the key to ranking higher on a Search Engine Result. Google has a reputation for providing users with the most relevant search engine results. Today’s netizens are notorious for not looking past the first three search results. That is why ranking higher is an essential factor when it comes to the success of an e-commerce business, an online store, or a blog. A top-ranking website is also trusted by the users and has more visibility and traffic. When it comes to Link Building, you can make use of both Inbound and Outbound Links. Inbound links point from other websites to your site, whereas outbound links are backlinks that point from your site to other websites. In other words, Inbound links send users from other websites to your site, whereas, Outbound links direct users from your website to other sites across the internet.
When it comes to SEO strategies, most people tend to focus more on the Inbound links due to the obvious benefits. There is a much-argued debate on whether Outbound links positively contribute to website traffic. However, experts say that outbound links are a great way to provide value to users. Google algorithms view outbound links as endorsements and inbound links as pointers for high-quality content. It is significant to note that both Inbound and Outbound links provide value to the users, improve their experience and provide additional context for the Google crawlers. Both outward and inward links that are high quality provide a good user experience and are, therefore, regarded as good links by Google. Well-placed, contextually relevant links – whether inbound or outbound – are both good from a Search Engine standpoint.
High-quality Inbound Links help SEO by transferring authority from the linking website to the destination website. In contrast, when you employ Outbound Links, you are sharing your website authority and relevance to a linked website. A webpage with several high-quality inbound links implies that the content is valuable and trustworthy. Likewise, Outbound links to high-quality websites signal high relevance and authority. With relevant outbound links, you are helping a user understand the topic of content better, and they help in adding substance and trustworthiness to your arguments. Outbound Links are also used to build relationships with other businesses, which may open up new opportunities later.
Having both inbound and outbound links on your website is beneficial. However, it is to be noted that the Inbound Links contribute much more than the outbound links from an SEO standpoint. Inbound Links are much harder to obtain, and it establishes your authority and trustworthiness in your niche industry. Inbound links help increase website visibility, organic traffic, and ranking much more than outbound links. Inbound Links help your website or business rank higher, while Outbound links simply increase value to the users who consume your content.